Still Virtually Lawn Signs: Benchmarking Canadian Political Web Sites During the 2006 Election For this election, we updated our benchmarks of the Canadian political party web sites to evaluate their evolution from 18 months ago. Canadian party web sites deserve credit for significant improvements, however, they continue to be very much like lawn signs. They still inform, but don�t engage.
Shifting Focus from the Supply to the Demand Side of Government Online Demonstrating the linkage between policy and outcomes will be a prerequisite to achieving continued political support and investment for e-government initiatives. Key to such performance measurement frameworks is measuring the degree of citizen �take-up� and adoption.
Web Analytics Brief: Getting Down to the Right Numbers (Part 3): Churn, Churn, Churn! All Web sites receive superficial traffic visitors who land on a single page (often the Home Page) and then abruptly depart. This scenario, repeated thousands of times a week, adds up to multiple web site visits that have little or no value, what we call churn.
Political Web Sites: Strategic Assets or Virtual Lawn Signs? In the current 2004 electoral cycle, Canadian Web Sites are behind the curve relative to their US counterparts. They fail to reach out and engage their supporters and voters with the same effort and commitment. See Hillwatch's major benchmarking study comparing the main Canadian political party sites to John Kerry's and George Bush's sites.
The Public Sector�s Problem With Web Traffic Software, Part 1 Every government site has web traffic software but does it help public officials determine if program objective are met, stakeholders �take up� online content or if the site has an impact?
Hillwatch White Paper: Government Web Asset Performance Measurement (PDF - 187KB) As initial e-government milestones are reached, governments begin to focus on measuring the efficacy, performance and impact of their web assets. This is driven by the cost of these assets and the need to determine if the initial promise and expectations of this new on-line channel is being realised.
Weighing E-Government The Internet is already changing the way we use and learn about government. Digital government has even more potential to offer improved service delivery and greater transparency and accountability. Having the tools in place to measure that performance on an on-going basis is key to delivering on that promise.
How We Use Government Websites More of us are going to government web sites, finding what we want and are happier with government because of it. But not all our needs are being met.
How Media-Friendly Is Your Association�s Web Site? We know the net is the daily research tool for journalists. And most associations want better press coverage. So why don�t they make their web sites more media friendly? Hillwatch gives you the scoop.
Is Your Association�s Web Site Search Engine Friendly? Your association has all this sunk and fixed costs in your web site. It should become the main strategic communications vehicle for your organization. Doesn�t a little extra effort to maximize your return on that investment make sense?
Content is King Splashy web design may grab our attention but it takes interesting content to hold it! Good content takes smarts, effort, time and, consequently, money. Here are few things to keep in mind when it comes to your organization�s web site and its content.
